A Guide to A/B Testing

Learn how small changes can drastically improve performance of ads and content.

  • Boost ad performance

  • Understand audience

  • Improve engagement

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Why do A/B Testing?

Running A/b tests in your marketing initiatives is a great way to learn how to drive more traffic to your website and generate more leads from the visits you’re getting. Just a few small tweaks to a landing page, email, or call-to-action can significantly affect the number of leads your company attracts.