top of page
  • Writer's pictureFrank Udavcak | X3 CEO

Five Steps to Finding Your Ideal Videographer

If you have ever needed a professional and well-shot video, then you know you need the right videographer. These talented professionals help you create the perfect video for your needs, whether it’s a short promotional ad or a series designed for internal training. In Pittsburgh, there are a lot of people available for video work. These steps will help you find the right videographer in Pittsburgh to create the video you need.

1. Understand the purpose

Too often, people decide they want a video before they actually understand why they want one. Before you start looking for a videographer, think about the point of your video and how it fits into your broader efforts. Rather than thinking of it as a strategy unto itself, place it as a tactic in a larger goal.

When you think about purpose first, you will have a much better idea of what you need. That will inform every other step along the way to finding your perfect videographer in Pittsburgh.

2. Think about look and feel

Now that you know why you want a video, start thinking about its look and feel. Do you want something sleek and professional? Stylish and hype? Perhaps you want something that looks a bit more organic to give it an added authenticity. Take a look at videos you love from other companies and think about what you want for yours. Write it down and keep that with you during the rest of your search for a videographer in Pittsburgh.

3. Make a budget

Before you reach out to a videographer in Pittsburgh, be sure to make yourself a budget. Without a budget, you could end up spending more than you thought, or wasting your time contacting people you can’t afford. With a budget, you can start to talk through how to make your video possible within those financial boundaries.

4. Look at portfolios

Experienced and professional video content creators will have examples of their work available, either on their sites and social media or by reaching out. Take a look through their work to get a feel for their approach and what they can create.

5. Meet and establish a relationship

Now is the time to call. When you do, get a feel for how they work and how the relationship will function. Videography is a service, one that requires good client management and relationship development. Pay attention to these skills during those initial points of contact to see if you’ll work well together.

Your choice for a videographer in Pittsburgh

If you want to define your brand through quality video content, then you’ve come to the right place. X3 Marketing was built to help businesses and brands develop and refine their narrative to better connect with customers and clients. We can help you at every step of the journey, from web development to social media marketing and content creation. Contact our team today to learn more about what we can do for you.



bottom of page