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  • Frank Udavcak | X3 CEO

How Does an SEO Company Make Your Site Visible Online?

SEO is more, much more than tech jargon. SEO (Search Engine Optimization) maximizes a website’s exposure and appeal to users and search engines.


As most businesses agree, when it’s done right, SEO is an important, effective and valuable process. After all, the end goal for search engines is to provide good results for users, by using algorithms to review sites and find the best possible match for a specific search.

SEO Companies in Pittsburgh create a custom SEO strategy to boost a site’s rank, and focus on whatever it takes to create a well-rounded, effective and welcoming website that appeals to both users and search engines.


Before SEO Companies in Pittsburgh create SEO to enhance online site visibility, some basic but important questions are usually dealt with. How does the business’ site currently perform? What are some relevant keywords for the business and its industry? Does the site have unique title tags and descriptions? Is the site user-friendly? What sites is the business linking to, and what sites link back to the business?


SEO Companies in Pittsburgh have a multifaceted approach, often including vital SEO aspects like Keyword Research, because keywords align with the search terms people are most likely to use, and they also pinpoint search engines to the gist of the content on a page.


Content Creation is quality content which pulls users into a site by providing helpful information about products or services, as well as presenting beneficial and relevant tips. It's why SEO companies optimize a business’ website content and provide a steady stream of new content that is always up to date and relevant to the business’ products and services.


Because algorithms are a big part of effective SEO strategy, SEO companies in Pittsburgh do constant Research and Monitor Algorithms. Research is important to better understand how algorithms work and it also helps focus strategy about how search engines respond to different sites. The valuable info and details about algorithm behavior are important for SEO to improve a site and maximize the chances of getting included on a results page. Click here to know more.

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