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  • Frank Udavcak | X3 CEO

How to Choose the Right Advertising Agency

There are a lot of ad agencies in Pittsburgh. Finding the right one for your business and its future takes more than simply choosing the top company on a Google search. After all, you want a firm that can capture new clients and customers while staying true to your vision.



Here are a few tips to help you choose the right agency when looking at ad agencies in Pittsburgh.


1. Sketch out a plan


There are plenty of ad agencies in Pittsburgh that will happily work with clients who have no plan. Unfortunately, this doesn’t work out for anyone. A business should understand some basic aspects of any potential ad campaign so that their firm can work collaboratively towards set goals.


You don’t need to hammer out an entire advertising strategy. That is, after all, what you’re paying for. What you should do is come prepared with a potential budget, who you want to target, and what you want to push in the messaging.


2. Consider specializations


Some ad agencies are a jack-of-all-trades. Some specialize in certain types of work, like video, social media campaigns, or print. Before you start looking at ad agencies in Pittsburgh, think about what you need.


This is where sketching out that initial plan can be so handy. It can help you spot what you need before you go looking. For example, if you discover in your initial thinking process that you need some branding help, then you can reach out to ad agencies that offer those services. Same with web development, search engine optimization, video work, and more.


Once you know what type of work you need, you can refine your search to ad agencies that offer those types of services. This will reduce the list of people to contact and help you pre-screen.


3. Look at portfolios (and think about data)


Nothing will give you a better idea of what an ad agency can do more than its portfolio. Every great agency will have work they want to brag about. Some keep this work on their sites, others will supply it to you with more context so you can better understand the strategy and successes.


When looking at portfolios, be sure to think about more than just aesthetics. While ads need to look good, they need to deliver results even more. That means looking at more than just what looks cool, but rather diving into the data to learn more. This can be the data driving the decisions they made, the data they used to measure success, and more.


The best ad agencies in Pittsburgh


If you are looking for a dynamic, agile, and passionate ad agency in the area, then you’ve come to the right place. X3 is one of only a few ad agencies in Pittsburgh that can help you at almost every step of your advertising campaign, from initial branding and web development to high-quality video work, search engine optimization, and more. Contact us today to learn more about what we can do for your business.

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