1. Become a Source For Reporters and Bloggers (HARO)
Here’s the deal:
If you want to rank on the first page of Google, you need to build backlinks from authority news sites and blogs.
(I’m talking about white hat backlinks from authority news sites and blogs)
Fortunately, this isn’t as hard as it sounds.
All you need to do is use a free service called Help a Reporter Out (HARO).
HARO is like Tinder for public relations.
It connects people that need sources (bloggers and journalists) to people that want links and exposure (you).
First, register as a source. Next, choose a free or paid plan. Then, keep an eye out for requests that you can contribute to. Finally, send the journalist a VERY brief and valuable pitch.
2. Publish “Skyscraper” Content
First, find a piece of content in your industry that’s already performed well (in terms of links).
The easiest way to do that?
A simple Google search.
Just search for your keyword……and check out the first page results:
So if a piece of content is ranking on the first page, lots of people have probably linked to it.
That’s step #1.
Next, create a piece of content that’s 5-10x better than what you just found.
For example, last year I noticed that most of SEO tools lists out there were “meh”.
So I decided to create something that was 10x better.
Unlike most other list of SEO tools, my post contained every tool on the market (188 tools!).
Finally, promote your “Skyscraper” content.
This is KEY.
Yes, a piece of Skyscraper content already puts you WAY ahead of your competitors.
But to get the most out of your content, you need to actively promote it.
There are a million ways to promote your content.
So let me show you one quick strategy that works GREAT: Promote to people that you mention in your post.
3. Build Links From Outdated Resources
1. Your first step is to find sites in your industry that have:
Moved to a new URL
Stopped offering a service
Stopped updating a resource
2. Our second step is to find sites still linking to the old, outdated URL
This step is important:
Now that you’ve found a site that recently re-branded or a site feature that’s no longer there, it’s time to find all of the links pointing to that page.
Just grab the URL of the outdated resource and put it into your backlink checking tool of choice.
Depending on the site, you should have quite a few link opportunities to work with.
Either way, you want to focus on sites that have the highest Domain Authority (DA).
Then, move onto step 3…
3. Last up, reach out and get your links.
Your last step is to reach out to all of the people that still link to the outdated resource.
You want to give them a quick heads up about their outdated link…and gently suggest that they add your link to their site.
I tested a few different outreach email scripts for my SEOmoz/Moz campaign. Here’s the one that worked best:
And because I added value to their site twice (once from the heads up about their outdated link and again by showing them my valuable resource) people were more than happy to add my link to their page: