In the last article, we went over a brief introduction of what JSON-LD is. In this article, we will go more in-depth and learn the basic theory of using JSON-LD to boost our search engine ranking.
Here’s a good example of how a JSON data set is formed. Match these data items on the left with the property type on the right.
Here is another example of the code format. In the left window is a template for the data. On the right is a generated set in the JSON format that contains database information. As you can see, there are “categories” for things like “name,” “company,” etc.
Here is our website - www.xthree.co and you can see how it is able to extract all of the data from our YouTube videos, images, and embedded items and classify each “category” to be used in search results. Use this FREE tool here from Google called the Structured Data Testing Tool.
As you can see, JSON-LD is perfect for segmenting your data and giving it context. This allows search engines to mimic human context and communications. Understanding this will allow you to begin to create a plan to boost your search engine performance.
If you want to learn more about the process of adding JSON-LD to your website, click here.
X3 is a digital marketing, data analytics, and creative production agency located in Pittsburgh, PA and Irvine, CA. Visit us at www.xthree.co to learn more or book a free consultation phone call!