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  • Writer's pictureFrank Udavcak | X3 CEO

How to Set Up Automations for Facebook Leads to Populate a Google Sheets Sheet and Get Notified

Lead generation has become more streamlined than ever, especially with platforms like Facebook offering targeted lead ads. However, the real efficiency lies in automating the process of capturing these leads into a centralized system for immediate follow-up. In this blog post, we’ll walk you through the steps to connect your Facebook lead generation efforts directly to a Google Sheets spreadsheet and set up notifications so that you’re instantly alerted whenever a new lead is added.

Overview of Facebook Lead Generation

Facebook lead ads are a powerful way to collect information from potential customers who are interested in your business. These ads allow users to submit their details through a pre-filled form on Facebook, without having to navigate to an external site. The convenience of this setup can significantly increase conversion rates.

The Benefits of Automation in Lead Management

Manual lead management can be time-consuming and prone to errors. Automation minimizes these issues by ensuring that every lead is immediately captured and stored. This reduces response times and increases the likelihood of converting leads into customers. Moreover, automated notifications keep you informed in real-time, enabling a prompt response that can make all the difference.

Setting Up Facebook Lead Ads

Before we can automate the process, we need to create a lead generation campaign on Facebook. Here’s how you do it:

  1. Go to Facebook Ads Manager and create a new campaign, selecting 'Lead generation' as the objective.

  2. Set up your ad account details, including your target audience, placements, budget, and schedule.

  3. Design your ad with compelling images or videos, headlines, and ad copy.

  4. Create a lead form with the fields you want to collect, such as name, email, phone number, etc.

Creating a Google Sheets Document for Lead Collection

Now, let’s prepare the receptacle for these leads:

  1. Open Google Sheets and create a new spreadsheet.

  2. Label columns corresponding to the information you'll collect, such as First Name, Last Name, Email, Phone Number, etc.

Automating Lead Capture with Facebook and Google Sheets

To bridge the gap between Facebook and Google Sheets, you can use Facebook’s native tools or third-party automation services.

  • Using Facebook’s Native Tools:

  • Access your Facebook page’s Publishing Tools.

  • Go to the 'Forms Library' under the 'Lead Ads Forms' section.

  • You can download your leads here, but for automation, we’ll look at third-party tools for a more real-time solution.

  • Third-Party Automation Tools (e.g., Zapier, Integromat):

  • Register for an account on an automation platform like Zapier.

  • Create a new 'Zap' and select Facebook Lead Ads as the trigger.

  • Choose Google Sheets as the action, and map the lead form fields to the corresponding columns in your spreadsheet.

Setting Up Notifications for New Leads

Once your leads start flowing into Google Sheets, it’s important to get notified. Here’s how to set it up:

  • Email Notifications:

  1. In Google Sheets, click on ‘Tools’ and then ‘Notification rules’.

  2. Select ‘when a user submits a form’ and choose ‘Email - right away’ to get immediate notifications.

  3. Save your settings.

  • SMS Notifications:

  • While Google Sheets doesn’t support SMS notifications natively, you can set this up with third-party tools like Zapier.

  • In Zapier, create a new ‘Zap’ with Google Sheets as the trigger.

  • Choose an SMS service like Twilio as the action and configure it to send a text message whenever a new row is added to your spreadsheet.

Best Practices for Managing Leads in Google Sheets

Properly managing your leads is just as important as collecting them. Here are some best practices:

  • Keep Your Data Organized: Use filters and conditional formatting to prioritize and categorize leads.

  • Regular Cleanup: Periodically check your spreadsheet for duplicates or outdated information and clean it up.

  • Integration with CRM: Consider integrating Google Sheets with a CRM tool for more advanced lead management.

Automation is the key to scaling your lead generation efforts efficiently. By connecting Facebook leads directly to Google Sheets and setting up notifications, you can ensure that no lead falls through the cracks. Remember, the faster you respond to a lead, the higher the chances of conversion.


  • Q: How quickly can I get notified of new leads? A: With email notifications, almost immediately after the lead is captured.

  • Q: Will I need technical skills to set up these automations? A: Basic knowledge is helpful, but platforms like Zapier are designed to be user-friendly.

  • Q: Can I customize the information I receive in notifications? A: Yes, both email and SMS notifications can be customized to include the specific lead information you need.

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