As a Pittsburgh SEO agency, we know a thing or two about how to increase Google ranking locally. In general, local SEO is something that everyone should think about doing to grow organic traffic in their community. In fact, about 80% of local SEO searchesconvert, and 46% of all Google searches are for local businesses. Now, with 2.3 trillion Google searchesin just the year 2019 alone, those percentages equate to a lot of Pittsburgh locals looking for things right in town.
Even if you know how vital implementing SEO tools is to advancing your business and increasing your Google ranking locally to beat out your competitors, it is clearly not an easy task to take on. There are tons of elements that come into play, and nailing down the perfect balance to favor the ever-evolving Google SEO algorithmcan be tricky. Luckily, you do not have to do this alone. Our Pittsburgh SEO agency team is highly specialized in this area, and want to give you some leading tips on how to boost your local ranking as effectively as possible.
1. Instill Local Trust
If a resident in Pittsburgh needs a local plumber to fix a sink leak, chances are they are going to Google companies near them. They will be shown hundreds of prime candidates for the job, but their decision heavily relies on how trustworthy you are and where you rank. This means you need to provide more than just a phone number or address to your physical location (if you have one). Become the go-to expert in your field and make your site always updated with valuable information. In turn, you will build relationships with customers, gain positive reviews, and demonstrate yourself as someone legit and worth investing in.
2. Set up Your Google Business Listing
If you are currently not listed as a verified business on Google (aka Google My Business), then you will not be shown as a local business when people look for you. Remember that instilling trust aspect? This is another way to grow that relationship with customers and classify yourself as a real, reliable business in local SEO searches. It is another SEO booster as well, allowing your business to rank higher, especially in places like Google Maps.
3. Ensure Your Site Is Mobile Responsive
With about 3.5 billion smartphone users in 2020 so far and an estimated 3.8 billion in 2021, you have to suspect that a good percentage of your Pittsburgh customers are going to be looking for you via mobile. Since desktop and mobile operate differently when it comes to navigation, layout, and speed, you have to ensure that your site is diverse and can handle it all. This means quick load time, no need for pinching and zooming, and text is easy to read.
4. Claim All of Your Business Citation Listings
As an expansion of the second tip, once you claim your Google verification listing, next you need to be diligent about listing your business citations (name, address, and phone number) on all local directories that are spreading your business across the web. The more directories you have, the easier it is for search engines and potential customers to find you. For starters, do a scan of places like local Yellow Pages, Angie's List, and Yelp to make sure you are there, and the data is correct.
5. Get Inbound Links that Have Authority
Inbound links are a powerful way to boost your local SEO, as every good one you receive tells Google that you are a real, operating business. It is also a way for you to gain more exposure overall and raise your domain authority. Getting them can be challenging, especially if you are just starting out, but some ways you get them faster include:
· Guest posting
· Leveraging a personal network to initial support
· Partnerships or sponsorships
Need Some SEO Tools Help? Leverage a Pittsburgh SEO Agency
Did you know that 75% of Google searchers never scroll past the first page? Overall, this is not very surprising, and a clear indicator as to why you need to not only have compelling SEO content, but make your entire site itself SEO superior. Image quality, load speed, backlinks, blogging, navigation, and everything else in-between must be sharp if you really want to increase google ranking locally, grow your brand, and outshine your competition. So, if you feel comfortable trying this yourself with the SEO tools tips provided above, then go for it! But if you are still on the fence or would like some professional help, that is where we can step in.
Our Pittsburgh SEO agency is the top marketing agency and SEO company Pittsburgh has, and we have supported countless online businesses in reaching that desirable first page. In the end, the key takeaway is that if you want to rank #1 on Google, you have to be willing to put in the work, or have someone like us do it for you. There is no golden ticket or free-pass, but we can promise that if you want to take the leap to reach new advanced business levels, then we are ready to make that happen when you are.