The world of marketing continues to evolve; therefore we as business owners or marketing teams need to keep up with the trends. The marketing industry is always coming up with new ways or improvments on the old ways to help grow a company. In this blog post, we will take a dive into the trends for 2023.
Personalized marketing is the implementation of a strategy by which companies deliver individualized content to recipients through data collection, analysis, and the use of automation technology.You can personalize your target audience by focusing your marketing efforts on the things that they have in common and that make them unique from other groups. Personalized marketing campaigns can include targeted emails, custom video messages, product recommendations, social media marketing, or creating FOMO (fear of missing out) messages.
2. Social Media Marketing-
Social Media like Instagram, Facebook and TikTok are helping businesses reach a larger audience. It leverages the power of popular social media networks to achieve marketing and branding goals. One trending way that companies do this is by utilizing influencers to help reach different audiences and promote their business.
3. Video Marketing-
It’s been said that a picture is worth a thousand words. Video Marketing has been around for awhile but with Youtube and TikTok it has gotten bigger. Video marketing uses videos for promoting and telling people about your product or service. It helps create engagement on your digital and social channels, educates your audience, and allows you to reach them in a new medium. If companies want quality videos of their business, products and or services they will need to invest in a professional videographer.
4. Influencer Marketing-
Influencer Marketing has gained a lot of attention in the last few years. Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people and organizations who have a purported expert level of knowledge or social influence in their field. Some social media influencer have large, broad audiences spanning across several demographics. Others have smaller but more targeted and engaged communities. Knowing what each type of influencer can offer you in terms of reach, range, cost and engagement is key to choosing the right ones for your brand.
5. Voice Search Optimization-
Voice SEC is the optimization of keywords and keyword phrases for searches using voice assistants. For example, businesses should make sure their websites have voice search as oftentimes consumers will ask questions about a product or services to their Echo or Google home. Providing accurate and relevant answers to voice search questions can build trust with the target audience as people are more likely to trust a business that provides them with the information they need.
Keeping up with current marketing trends isn’t always easy, but it’s the best way to keep your business relevant in this fast paced world. Hiring a savvy marketing agency who keeps up with these evolving trends is the best way to keep up with changes and put your product or service in the forefront. At X3 Marketing, we take advantage of these trends to do just that!