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  • Writer's pictureFrank Udavcak | X3 CEO

Top Social Media Trends in Pittsburgh for 2023: What Every Business Needs to Know

The digital landscape is ever-evolving, and as we navigate through 2023, the social media realm in Pittsburgh is no exception. From the banks of the Allegheny to the bustling streets of Shadyside, businesses are increasingly recognizing the need for a robust social media presence. But just being present isn’t enough – to truly resonate with Pittsburgh locals, it's essential to stay on top of the latest trends. And, if you're seeking professional help in this arena, partnering with a social media marketing company in Pittsburgh could be your game-changer.

1. Hyperlocal Content is King

The Steel City is brimming with local pride. In 2023, the trend is all about creating content that speaks directly to Pittsburgh's heart and soul. From highlighting local events to showcasing iconic city landmarks, if your posts resonate with the Yinzer spirit, they're bound to make an impact.


  • Spotlight Local Businesses: Run a weekly spotlight featuring local shops or restaurants. E.g., "Did you know that ‘Pittsburgh Joe’s Café’ uses a 50-year-old family recipe for their pies?"

  • City Landmarks: Share photos or trivia about iconic landmarks like the Duquesne Incline or Phipps Conservatory.

2. Video Content Continues its Reign

Thanks to platforms like TikTok and Instagram Reels, video content is more crucial than ever. Pittsburgh businesses are leveraging these platforms to offer behind-the-scenes looks, product launches, or simply to showcase the day in the life in our vibrant city.


  • Behind-the-scenes (BTS): Show the daily operations of your business. For a coffee shop, a BTS of a morning brew session can be intriguing.

  • Tutorials: If you're a bookstore, perhaps a 'how to care for your books' video would engage readers.

3. Sustainable and Social Initiatives Take the Lead

Pittsburghers care about their community and the planet. Businesses showcasing their green initiatives or community partnerships on social media are gaining traction. It's not just about selling; it's about making a difference.


  • Eco-friendly Initiatives: If you've switched to biodegradable packaging, make a post about it. E.g., "Proud to announce our new eco-friendly packaging. Same great product, less harm to Mother Earth!"

  • Charity Collaborations: Highlight any partnerships with local charities or community groups. Share images from charity events or community drives.

4. Emphasis on Authentic Engagement

Gone are the days of generic responses. Today, Pittsburgh locals expect genuine interactions. Whether it's a comment, a direct message, or a tweet, personalized responses can set your brand apart.


  • Engage with Comments: Instead of a simple "Thanks!" try something like "Thanks, John! We're glad you loved the raspberry pie. Have you tried the blueberry one yet?"

  • Q&A Sessions: Host monthly Q&A sessions on platforms like Instagram or Facebook Live. Engage in real-time with your audience.

5. Collaborations with Local Influencers

Tapping into the power of local influencers is a trend that's here to stay. From food bloggers to fashionistas, Pittsburgh is home to a plethora of micro-influencers who have a genuine connection with their audience.


  • Identify Relevant Influencers: For a bakery, a local food blogger would be apt. Send them a curated box of your best sellers in exchange for a review.

  • Host Takeovers: Let an influencer 'take over' your social media for a day. It brings a fresh perspective and draws their audience to your page.

Navigating these trends might seem overwhelming, but that's where the expertise of a dedicated **social media marketing company in Pittsburgh** comes into play. They not only understand the local sentiments but also have their fingers on the pulse of the digital world.

In the digital age, staying updated with the latest trends isn’t just beneficial – it’s essential. And in a city as dynamic as Pittsburgh, this becomes even more pivotal. If you're aiming to elevate your social media game, consider partnering with a local expert. After all, in 2023 and beyond, the synergy of local insights with global strategies will define the winners in the online arena.

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