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How Much Should a Website Cost in 2023?
Whether your business operates offline or online, it’s crucial to build and maintain a website in today’s digital world. How much does a website cost, though? The average cost to build a website (with an agency or freelancer) is $12,000 to $150,000 — with a website builder, the cost is $0 to $500 per month. Meanwhile, routine site maintenance costs $400 to $60,000 per year or $0 to $5400 per year with a website builder.
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How much does a website cost?
Get a quick summary of how much it costs to build a website, plus maintain and market it in this table. Keep reading to learn about the different expenses that come with web design and website maintenance, as well as the price differences between agencies, freelancers, and platforms like WordPress and Wix!
Price Factor | Cost |
|---|---|
Website Maintenance Services | $0 to $5,500 / year |
Website Design Services
| $0 to $100,000 |
Website Marketing | $2,500 to $12,000 / month |
Website Maintenance
| $400 to $60,000 / year |
Web Design | $12,000 to $150,000 / design |
Price Factor | Cost |
|---|---|
Website Maintenance Services | $0 to $5,500 / year |
Website Design Services
| $0 to $100,000 |
Website Marketing | $2,500 to $12,000 / month |
Website Maintenance
| $400 to $60,000 / year |
Web Design | $12,000 to $150,000 / design |
How much does a website cost?
A business website can cost hundreds of thousands of dollars.
Web design prices for business websites, for example, range from $2,000 to $75,000, while annual website maintenance can cost $400 to $60,000. These prices, however, do depend on the size and features of your site. Depending on your website, you may pay less (or more) than these estimates.
View the average cost for website building and website maintenance, by business type, below.
Website costs: Marketing
Most small-to-midsized businesses spend $2,500 to $12,000 per month on marketing their website, though some companies invest more than $20,000 per month.
This price range includes several digital marketing services, from SEO to PPC. Companies can decrease their marketing costs, however, by limiting their number of digital marketing strategies. If a company decides to focus on SEO, versus SEO and PPC, for example, they will have lower costs.
For businesses that want to improve their sales and revenue numbers, digital marketing is a proven strategy. It depends, however, on your website. Tactics like SEO and PPC, for example, direct users to your site, which is why it’s vital to design, launch, and maintain a user-friendly website.
Learn more about the individual costs of marketing a website:
Why should I upgrade my website?
Upgrading your medical practice website is essential in today's digital age. Your website is often the first impression potential patients have of your practice, and it's important that it reflects the high level of care and expertise you provide. A modern, user-friendly website can help you attract and retain patients, improve your online reputation, and increase your visibility on search engines like Google. By upgrading your website, you can ensure that it is optimized for mobile devices, has fast load times, and is easy to navigate.
Additionally, a well-designed website can help you showcase your services and expertise, and provide patients with the information they need to make informed decisions about their healthcare. Overall, upgrading your medical practice website is an investment in the long-term success of your practice, and can help you attract and retain more patients over time.
What is SEO?
SEO refers to an umbrella of strategies that improve your website’s visibility in search results.
If you search, “stainless steel cooking pot,” for example, you receive a list of relevant search results. As you can see in the case below, the results focus on product listings for stainless steel cooking pots. If your company sold this item, you’d want to appear in that list to reach shoppers.
With SEO, your digital marketing agency helps your company’s website earn a spot in relevant, high-value search results. They work towards this goal with a few strategies,