Search engine optimization, or SEO, is a powerful marketing tool. Harnessing the power of search engines can help your organization gain better visibility, get in front of more potential customers and get a bigger bang out of each marketing dollar spent.
What Exactly is SEO?
Everyone is talking about SEO marketing these days, but what exactly is it? The essence of SEO marketing is simple: improve your online presence in order to obtain organic traffic from search engine results. While that sounds easy, in actuality SEO marketing encompasses a large number of digital marketing channels and utilizes ever-changing technology.
Search engines like Google and Bing use highly technical algorithms to create relevant results each time someone types something into their search bars. SEO companies have a deep knowledge of how these algorithms work and are able to craft blogs, websites, and other online content to ensure that their clients’ sites rank highly on search results pages.
5 Questions to Ask Prospective SEO Companies in Pittsburgh
SEO marketing is a highly technical sector of the marketing industry. It is important to work with SEO specialists who can deliver the best results. Here are a few questions to ask prospective SEO companies in Pittsburgh before hiring them:
1) Tell me about your experience.
Always work with an SEO company that has proven experience in planning and enacting successful SEO marketing campaigns. Find out what the company is most proud of and ask them about the project. What did they do? How did it work? What data do they have to back up their claims?
2) How long until we will see results?
SEO marketing can take some time. Changes to your online content is not immediately reflected in the search engine results. That being said, a good SEO company will be able to give you a fairly accurate timeline and explain everything that will be accomplished along the way.
3) How do you know if the SEO is working?
Spending money with an SEO company is only worthwhile if you can see the data to prove the ROI. Most SEO companies are intensely data-driven and can supply you with reports and proof that their techniques are working.
4) Can you incorporate SEO with our existing marketing strategy?
If you have a successful marketing campaign that you would like to add SEO strategies to, it is important to work with a company who can accommodate that.
5) Are you up-to-date with current SEO strategies?
Talk to your prospective SEO companies in Pittsburgh about how they keep on top of the ever-changing SEO landscape. They should be experts in their own industry.
Hiring the Best
When it comes to SEO companies in Pittsburgh, it is important to hire the best. Working with a group that can deliver cutting edge SEO marketing solutions will help your organization to rise in the search engine ranks and reach more potential customers.
X3 Marketing is an SEO company in Pittsburgh and Irvine. We are a digital marketing, advertising, and production agency. We are passionate about what we do and are proud to deliver proven results to our valued clients. Contact us to know more details.